While running GOVision UBC as a new club with my friends we have faced many problems.
First of all, we have to position ourselves. “What is GOVision? How could we stand out?” ,
the questions came up mind. For the question, “what is”, it is easy to answer. Because
our headquarter is in Toronto with satellite offices in Beijing, Boston, Washington D.C,
and New York City. There are 6,000 GOVision members in 42 different Universities.
Our mission is clear, building a platform of communication and information exchange for
international students through connecting them with each other and their local communities.
Therefore, our problem is how could we stand out among other clubs in UBC. In this case,
we have to define our target market , Chinese international students. International
students who are studying outside of their own country have been more than 3.43 million
and 32% of them are Chinese international students. We are here to benefit Chinese international
students that link them with local community.
As long as we slove the two questions above, we are trying to understand Chinese students’ needs and wants. We did primary data
randomly to UBC Chinese students, asked them about the plan after graduation; the most difficult thing they have been faced; the
expectations about GOVision. Throughout the information we collected, we will provide volunteer opportunities, international
conferences, online supports, regional events to our members. The most excited thing is our summer internal working opportunity.
We presents our members with Direct Internship Program to work in Beijing Hilton Hotel headquarter between May and August of
2013. Only one candidate will be selected through us and then be telephone interviewed directly by the Hilton Hotel headquarter.
To promote our club, we have already have some home pages on social network, such as Facebook, Weibo. Next we will held student
orientation for students to learn more about our club and sign up to be our members on March 18th 2013. Although our target market
is Chinese international students, all UBC students are welcome to join us! Our sign-up fee is $10 for each or if you bring a friend to join
us on our orientation, our fee will be lowered to $10 for 2 people!
Can not wait for the student orientation! If you are interested in our club and program, please visit our website or come to our
orientation!
Please go to our student orientation event page for a mandatory sign-up form!