What is RIM means for Canadians? I would say a matter of national pride for Canadians! Although I am not a Canadian, I love Blackberry and cannot live without my Torch 9800. As most blackberry loyalty users do, the attractive thing to me is the unique physical keyboard that Blackberry has. When the Research In Motion (RIM) launched two BlackBerry 10 smartphones (the BlackBerry Z10 and Q10) in order to bank on the hotly anticipated line of devices to save the company, i cannot be more excited. As a keyboard lover which means keyboard brings me the sense of belonging and safety. Although the Q10 will be available in April, it is worth for me to wait for that.
Today, technology is way more important than anything else. Everyone is checking with their phones at anytime. As Apple’ s touch screen becomes popular and almost take over the marketplace, Blackberry has to create the impression to show that it can compete against other smartphone in market.
The BlackBerry has use the value-based marketing era which gives customers greater value than its competitors do and focus on long-term relationship with customers.
Could you separate your business life and personal life? Do not want to mix things together?
Here the BlackBerry Balance allow you to switch between work and personal user accounts within one cell phone. You can have different apps on work and personal accounts which can keep the unused side locked down and kept data safe.
Want to save your time on text or you are a spelling trouble?
The new predictive text in 3 languages help you out! You can choose the language to use and then the function would provide a series of logical possible options of words rather than just simple remember used list.
To be honest, BlackBerry 10 series may not attract too many new customers. The most interested customer group would be the loyalty fans. I believe the key part to stay with BlackBerry is the physical keyboard of it. The keyboard is hard for new users to adapt and get used of it. However, many people have complained that they miss the feeling of tapping on the physical keyboard. BlackBerry can use production-oriented era to sell the unique physical keyboard.
