{"id":2,"date":"2013-01-08T06:41:45","date_gmt":"2013-01-08T06:41:45","guid":{"rendered":"https:\/\/blogs.ubc.ca\/dannihong\/?page_id=2"},"modified":"2013-01-23T23:17:26","modified_gmt":"2013-01-24T06:17:26","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/dannihong\/sample-page\/","title":{"rendered":"Marketing Ethics: Right or Wrong?"},"content":{"rendered":"

\u00a0<\/strong><\/em>\"\"<\/a>According\u00a0to\u00a0Grewal\u00a0and\u00a0Lvy<\/a>,\u00a0marketing\u00a0ethics<\/p>\n

refers\u00a0to\u00a0the\u00a0moral\u00a0or\u00a0ethical dilemmas\u00a0that\u00a0are\u00a0specific\u00a0to\u00a0the\u00a0domain\u00a0of<\/p>\n

marketing.\u00a0To\u00a0customers, marketing\u00a0ethics\u00a0are\u00a0the\u00a0beliefs\u00a0about\u00a0what\u00a0is\u00a0\u201cright\u201d<\/p>\n

or\u00a0\u201cwrong\u201d,\u00a0which\u00a0are based\u00a0on\u00a0personal\u00a0values.\u00a0To\u00a0companies,\u00a0marketing<\/p>\n

ethics\u00a0are\u00a0responsibilities.<\/p>\n

 <\/p>\n

\"\"\"\"\"\"\"\"<\/a><\/p>\n

 <\/p>\n

\u00a0 \u00a0 <\/strong><\/em>Advertisements\u00a0and\u00a0promotions\u00a0are\u00a0integrated marketing\u00a0communication<\/p>\n

approaches.\u00a0Cigarette\u00a0cases are\u00a0good\u00a0examples\u00a0of \u00a0truthful\u00a0and\u00a0honest<\/p>\n

promotions. Some\u00a0cigarette\u00a0cases\u00a0have\u00a0cautions\u00a0such\u00a0as \u201cTobacco smoke<\/p>\n

contains\u00a0benzene,\u00a0a\u00a0chemical\u00a0that\u00a0causes cancer\u201d\u00a0on\u00a0each package,\u00a0or\u00a0even<\/p>\n

graphic\u00a0warnings.\u00a0In\u00a0this\u00a0case,\u00a0the advertisements\u00a0show\u00a0the negative\u00a0effects<\/p>\n

of smoking\u00a0while\u00a0still\u00a0leaving\u00a0the decision\u00a0to\u00a0buy\u00a0the\u00a0cigarettes or\u00a0not\u00a0to\u00a0the<\/p>\n

customer.<\/p>\n

\u00a0 \u00a0\"\"<\/a>\u00a0 However,\u00a0there\u00a0are\u00a0many\u00a0unethical\u00a0commercials.<\/p>\n

Slimming\u00a0pills,\u00a0such\u00a0as 2 Day Diet<\/a>,\u00a0are\u00a0typical examples.\u00a0The advertisements<\/p>\n

always\u00a0exaggerate\u00a0the\u00a0good\u00a0effect\u00a0of\u00a0taking slimming\u00a0pills\u00a0and hire\u00a0famous\u00a0stars<\/p>\n

to\u00a0make\u00a0the\u00a0pills\u00a0more\u00a0attractive,\u00a0which misadvise customers.\u00a0They\u00a0also\u00a0cover<\/p>\n

up\u00a0or\u00a0ignore\u00a0the\u00a0negative\u00a0effects\u00a0that may\u00a0cause unimaginable\u00a0harm\u00a0to\u00a0the<\/p>\n

human\u00a0body.\u00a0In\u00a0my\u00a0opinion,\u00a0we\u00a0should either\u00a0be fully\u00a0informed\u00a0about\u00a0the<\/p>\n

slimming\u00a0pills\u00a0before\u00a0taking\u00a0them\u00a0or\u00a0instead take\u00a0them under\u00a0the\u00a0guide\u00a0of<\/p>\n

family\u00a0doctor.<\/p>\n

\u00a0A video about<\/em> Diet Pills Warning by FDA. Dangers of diet pills.<\/a>\u00a0<\/strong><\/em>\u00a0<\/strong><\/em><\/p>\n

\"\"<\/span><\/a><\/p>\n

\u00a0 \u00a0 <\/span><\/p>\n

\u00a0 \u00a0 \u00a0In\u00a0the\u00a0UK,\u00a0there\u00a0is\u00a0an\u00a0Advertising\u00a0Standards\u00a0Authority\u00a0to\u00a0regulate\u00a0all\u00a0<\/span><\/p>\n

advertisements.\u00a0<\/a>\u201cThe\u00a0<\/a><\/span>ASA\u2019s\u00a0role\u00a0is\u00a0to\u00a0<\/span>ensure\u00a0ads\u00a0are\u00a0legal,\u00a0decent,\u00a0decent,\u00a0<\/span><\/a><\/p>\n

honest\u00a0and\u00a0truthful\u00a0by\u00a0<\/span>applying\u00a0the\u00a0<\/span><\/a>Advertising\u00a0Codes.\u201d\u00a0<\/a>This\u00a0self-regulatory <\/span><\/p>\n

organization\u00a0decimates\u00a0<\/span>the\u00a0ambiguity,\u00a0<\/span>exaggeration,\u00a0and\u00a0omissions\u00a0in\u00a0<\/span><\/p>\n

marketing\u00a0communication.\u00a0<\/span>An\u00a0<\/span>ethical\u00a0<\/span>approach\u00a0is\u00a0always\u00a0the\u00a0right\u00a0approach.\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Sources:<\/em><\/p>\n

http:\/\/www.tutor2u.net\/business\/gcse\/marketing_ethics.html<\/a><\/p>\n

http:\/\/books.google.ca\/books?hl=en&lr=&id=dJAjkEHnVrIC&oi=fnd&pg=PR7&dq=Advertising+and+promotion++marketing+ethics&ots=a4ropj_mvD&sig=TGjklIxyQMPbt7ocPtt4_Ixcje8#v=onepage&q=Advertising%20and%20promotion%20%20marketing%20ethics&f=false<\/a><\/p>\n

https:\/\/blogs.ubc.ca\/jingwang\/2013\/01\/17\/should-we-trust-ads\/<\/a><\/p>\n

https:\/\/blogs.ubc.ca\/comm2961\/<\/a><\/p>\n

http:\/\/inhabitat.com\/fda-unveils-graphic-new-anti-smoking-packaging-for-cigarettes\/fda-anti-smoking-labels-3\/<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0According\u00a0to\u00a0Grewal\u00a0and\u00a0Lvy,\u00a0marketing\u00a0ethics refers\u00a0to\u00a0the\u00a0moral\u00a0or\u00a0ethical dilemmas\u00a0that\u00a0are\u00a0specific\u00a0to\u00a0the\u00a0domain\u00a0of marketing.\u00a0To\u00a0customers, marketing\u00a0ethics\u00a0are\u00a0the\u00a0beliefs\u00a0about\u00a0what\u00a0is\u00a0\u201cright\u201d or\u00a0\u201cwrong\u201d,\u00a0which\u00a0are based\u00a0on\u00a0personal\u00a0values.\u00a0To\u00a0companies,\u00a0marketing ethics\u00a0are\u00a0responsibilities.     \u00a0 \u00a0 Advertisements\u00a0and\u00a0promotions\u00a0are\u00a0integrated marketing\u00a0communication approaches.\u00a0Cigarette\u00a0cases are\u00a0good\u00a0examples\u00a0of \u00a0truthful\u00a0and\u00a0honest promotions. Some\u00a0cigarette\u00a0cases\u00a0have\u00a0cautions\u00a0such\u00a0as \u201cTobacco smoke contains\u00a0benzene,\u00a0a\u00a0chemical\u00a0that\u00a0causes cancer\u201d\u00a0on\u00a0each package,\u00a0or\u00a0even graphic\u00a0warnings.\u00a0In\u00a0this\u00a0case,\u00a0the advertisements\u00a0show\u00a0the negative\u00a0effects of smoking\u00a0while\u00a0still\u00a0leaving\u00a0the decision\u00a0to\u00a0buy\u00a0the\u00a0cigarettes or\u00a0not\u00a0to\u00a0the customer. \u00a0 \u00a0\u00a0 However,\u00a0there\u00a0are\u00a0many\u00a0unethical\u00a0commercials. Slimming\u00a0pills,\u00a0such\u00a0as 2 Day Diet,\u00a0are\u00a0typical examples.\u00a0The advertisements always\u00a0exaggerate\u00a0the\u00a0good\u00a0effect\u00a0of\u00a0taking slimming\u00a0pills\u00a0and hire\u00a0famous\u00a0stars to\u00a0make\u00a0the\u00a0pills\u00a0more\u00a0attractive,\u00a0which misadvise customers.\u00a0They\u00a0also\u00a0cover up\u00a0or\u00a0ignore\u00a0the\u00a0negative\u00a0effects\u00a0that may\u00a0cause unimaginable\u00a0harm\u00a0to\u00a0the human\u00a0body.\u00a0In\u00a0my\u00a0opinion,\u00a0we\u00a0should either\u00a0be fully\u00a0informed\u00a0about\u00a0the slimming\u00a0pills\u00a0before\u00a0taking\u00a0them\u00a0or\u00a0instead take\u00a0them […]<\/p>\n","protected":false},"author":16766,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/users\/16766"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":14,"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":65,"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/pages\/2\/revisions\/65"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/dannihong\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}