Month: October 2010

After reading Kristine’s blog about her decision to choose Blackberry over the Iphone, I wanted to explore the reasons I made the same decision by using the material I learned in the Consumer Behavior chapter.

For Kristine, it was the functional and pychological reasons that she purchased the Blackberry. For me, it was the sociological reasons. More specifically from my friends aka reference group. I’m not a tech guy and I don’t like to spend time researching about phone so when I was in the Information Research process,  I went directly to my friends for advice. They guided me to exactly where to buy the phone and all the features of the phone. I even got to try the phone out. It was obvious that my friends had a good experience with the phone and therefore were advocates trying to sell me the Blackberry. This is how I came to make my decision. I didnt even try to compare the other phones in my evoked set of phones. I just went with what my friends recommended because I trusted them. This is how I came to purchase the Blackberry.

The Truth about Bottled water!

Why would you PAY for something you already get for FREE?

4 marketing answers.

• pychological – people precieve that bottled water is cleaner and better tasting . The labels on the bottle imply that water could be from far and exotic waterfalls and glaciers but Penn and Teller prove this wrong all wrong.
• social – friends and families see each other drinking bottled water
• cultural – common belief with friends and family that bottled water is healthier,
• situational – convenient and ease of purchase when away from home

Marketers use these consumer preceptions to showcase the benifits of bottled water therefore being able to sell a free comodity!

This is a response to Alex Diep’s blog about Portfolio Managers.

Alex’s experience working for 2 Portfolio Manager has taught him the importance of marketing. Eventhought their Job Title implies finacial experts they are in fact MARKETERS. I have learn this in the same respect by working with a Professional Real Estate Investment Advisor.

Real Estate Advisor are a special type of Realtor who focuses on clients that want to buy and invest in real estate property. Although the Realtors knowledge of real estate investments are superior they focus 80% marketing themselves to find clients. Only 20% percent is actually spend advising clients. Therefore, these so called Real Estate Investment Advisors are actually Marketors.

Furthermore, these special type of Realtors focus not only on investors but even further special into a small niche geographic area of the city. By targeting the a specific part of the city such as Collingwood in East Vancouver, these Realtors are able to market themselves as experts in the area. Doing this creates an image of them an specialist. When investors think of Collingwood, they would think of this Realtor. Anyone know buys in the area would want an expert on the area therefore they would call this Realtor. In marketing class, this would be called consumer tageting. More specifically geodemographic group of consumers.

So for those students know want to become either Portfolio Managers or Real Estate Advisor, focus 80% of your time perfecting your marketing and not the other way around!

Problem: You don’t know how hairgel will work with your hair until you have bought it and tried it at home. This is a waste of money and time and until now my problem has been solved.

For the many guys out there: Have you ever had the problem of buying the wrong hair gel over and over until you find one that matches your needs?

Axe has solved this problem. Axe has identified a problem through a situation analysis and determined that guys need to try hair gels before they can choose which one to buy.As I was walking through the mall, an Axe promotions crew gave me bag of hair gel samples with 6 different kinds! Not one, not two but six! I tried them all throughout the week and I ended up loving the Sleek and Smooth Sophisticated Look Shine Pomade. I’ll continue to use this style for a long time.

Axe has really spend time research their target consumer’s behavior and what found out why and how guys make their decision on which hair gel to buy. By giving out samples, they were able to secure my business and trust.