Last night I had to shop for some personal hygiene products and I decided to go to Shoppers Drug Mart. It was close by and it was one of the only stores open pass 11pm. As I was going throught the prices for different hairgels and bodywashes I noticed that the Dove bodywash brand that I always used was $2 off. What I didn’t know was that I had to have a Shopper’s card. I didnt have one and I didnt want to spend time appling for one.
Almost every other product had a discounted price if you had a Shoppers Card. I could definately tell that Shoppers was trying to do two things
1. Have a data base for customer’s shopping habits for market research
2. Creating customer loyalty by rewarding customers with points and discounts for having the card.
It was very fustrating not having a card. I wish that Shoppers was like Safeway where you just give them your phone number and never have to carry the card with you.
