I use to think Marketing was Smokes and Mirrors but after taking this course I have now changed my mind. Marketing is so important in business. A companies brand is a sustainable competitive avantage. Its not just an art-zy fat-zy thing. Its real. People believe its real and what people precieve is their reality.
For those who have never taken marketing, marketing is not just about advertising and promotion. Its also about distribution: getting the product to customers. Its about price- finding the correct price to drive sales. Its about product and design. I’ve learnt so much form this course and i definately recommend taking this marketing course with Tamar for all second year students.