Mobile messaging startup Snapchat rejected an acquisition offer from Facebook Inc that would have valued the company at $3 billion or more, according to a Wall Street Journal report on Wednesday.
http://www.cbc.ca/news/technology/snapchat-rejects-facebook-s-3b-buyout-offer-report-1.2426180
It is amazing that Snapchat rejected the buyout offer from huge company such as Google and Facebook. Why does it grow so fast?
Snapchat was established originally by several undergraduate students in Stanford.It is quite different from other IT company like Google, Twitter and Facebook. But one thing for sure is that they target the customer group of teenagers.
Last year, Snapchat widely got popular among high schools and universities around Los Angeles. Students even chatted when they were having classes. This is quite similar with other popular culture,which means that it capture youngsters’ attention. If a new app wants to develop further, teens should be the serious consideration. Right now, about 350 million photos upload through Snapchat every month.
However, when huge firms like Facebook think about buying this new kind of company, they should think over again and again. Because youngsters always change their tastes and don’t last so long. Many peers around me start to leave Facebook. So that even though Snapchat grows with the preference from youngsters, it probably out of the market with the leaving process of youngsters.