Danyang Liu's Blog

Click here for the news article

General Motors, American multinational corporation, faced a total of 445 victim compensation claims now, including 19 death claims, 4 severe injuries, and 8 less severe injuries. Victims or them families who agreed with the compensation and take the money, give up their rights to sue General Motors. This leads to the recalls of more than 30 million cars.

This is an extremely severe damage to the reputation of General Motors. As suggested in the news article

If you own a General Motors vehicle, it’s worth the few seconds it takes to go on the company’s website to check if your car has been recalled

As a car producer, General Motors fails to fulfill the most important need of customers – the safety of the car. When considering purchasing a car, customers might not want to pay for cars by General Motors, because of its poor quality. If vehicle companies wants to attract customers, they should focus on producing high quality cars, which satisfied the need of customers. The future of General Motors will be negatively influenced if the accidents keeps on happening and they keeps on recalling cars. Hence, General Motors should consider improvements they can make to rebuild their reputation and regain its brand loyalty.