The internet has become one of the world’s largest advertisement platforms. With millions of WebPages and billions of users, corporations are able to target very specific market segments. However, some users feel the freedom of the internet has been diminished as a result of the pestering ads scene on every video and every webpage. To combat this, the AdTrap device was invented. It is a small box that automatically removes any advertisement even before it reaches your device. The purpose of the AdTrap is to regain the fluidity and joyfulness internet users originally experienced. While a ten second ad on YouTube might seem unbearable now, with no more potential advertising revenue, soon free services like YouTube will become another expense for everyday internet users. Since consumers won’t be seeing the advertisements any more, companies will stop putting them up. Given that advertisements pay for a great portion of the services on the internet, by removing them you effectively increase the cost of surfing the web for any consumer. Social media sites and video streaming services will be dramatically impacted since they generate a great portion of their total revenue from online advertisements. The internet will surely be changed, whether it is positively or negatively is dependent upon the consumer demand for the AdTrap and how popular the device becomes.

Simon, Dan. “The device that could change the Internet.”CNN. (2013): n. page. Web. 18 Nov. 2013. <http://www.cnn.com/2013/09/28/tech/ad-trap-internet-ad-blocker/index.html>.

Image: http://digitaldir.com/adtrap-device-blocks-internet-ads-before-reaching-your-computer/

Video – http://www.kickstarter.com/projects/600284081/adtrap-the-internet-is-yours-again

The increase in sales of Smartphone’s in the past five years has certainly hurt the Camera industry. However, we are now seeing a catastrophic end to the world of cameras that aren’t integrated into your phone. Nikon and Canon have seen a huge decrease in sales for both their digital and SLR (single-lens reflex) lines of cameras. There has been a 10-15% decrease in DSLR shipments worldwide as a result of this shift in technology. Ever since Sony developed a technology that greatly improved Smartphone cameras, allowing more exposure and better light quality, consumers have shifted to the more ‘practical’ camera phone. Canon and Nikon felt that the picture quality of a DLSR was enough of a point of difference to keep their market share. Unfortunately for them, a clear shift in preferences has occurred which has dramatically decreased demand on a global scale. Smartphone’s are paving the way for camera innovation through a variety of applications and social media connectivity. Furthermore, Smartphone’s seem to be increasing their camera quality on an annual basis as it poses as one of the main attractions for any potential consumers. As Apple states, “more photos are taken with the iPhone than any other camera.” With this, the end to the half century reign of digital and SLR cameras has come to an end.

Braga, Matthew. “Point, shoot, collapse: Why big camera companies are the next BlackBerry.” Financial Post. (2013): n. page. Web. 18 Nov. 2013. <http://business.financialpost.com/2013/10/05/point-shoot-collapse-why-big-camera-companies-are-the-next-blackberry/?__lsa=b623-b3bf>.

Image:

http://fstoppers.com/how-does-the-iphone-5-camera-compare-to-a-dslr

Consumers across the globe are in the era of technology and as a result have become very attached to their portable devices, primarily smart-phones. With this shift has come a huge change in the news and magazine business. No longer are consumers buying the hard copy of the daily newspaper. Instead they read the news on their phones and get the latest Bloomberg magazine in the Apple ‘News Stand’ application. Rogers, has recently entered the market of digital news and magazines by unveiling a new all-in-one digital magazine subscription service. In an attempt to join the growing digital market, Rogers will now be offering roughly 100 magazine subscriptions for $9.99 a month.  It is with my analysis and understanding of the technological world that this new feature that Rogers will be offering will certainly be profitable. This new service will open up a new market and provide avid readers with a cheaper alternative, drawing them to using their devices instead of reading on paper. This new feature will also help to prevent wasted mailing charges for the consumer and producer. Finally, it will also help to diminish environmental impact as magazines use a large amount of ink and paper when on print. Rogers has the potential of being the Netflix of the magazine industry: providing them with much to gain in the future.

Dobby, Christine. “Rogers unveils Netflix-like all-in-one digital magazine subscription service.” Financial Post. (2013): n. page. Web. 18 Nov. 2013. <http://business.financialpost.com/2013/09/26/rogers-magazine-bundle-app/?__lsa=2318-f8d4>.