Consumers across the globe are in the era of technology and as a result have become very attached to their portable devices, primarily smart-phones. With this shift has come a huge change in the news and magazine business. No longer are consumers buying the hard copy of the daily newspaper. Instead they read the news on their phones and get the latest Bloomberg magazine in the Apple ‘News Stand’ application. Rogers, has recently entered the market of digital news and magazines by unveiling a new all-in-one digital magazine subscription service. In an attempt to join the growing digital market, Rogers will now be offering roughly 100 magazine subscriptions for $9.99 a month.  It is with my analysis and understanding of the technological world that this new feature that Rogers will be offering will certainly be profitable. This new service will open up a new market and provide avid readers with a cheaper alternative, drawing them to using their devices instead of reading on paper. This new feature will also help to prevent wasted mailing charges for the consumer and producer. Finally, it will also help to diminish environmental impact as magazines use a large amount of ink and paper when on print. Rogers has the potential of being the Netflix of the magazine industry: providing them with much to gain in the future.

Dobby, Christine. “Rogers unveils Netflix-like all-in-one digital magazine subscription service.” Financial Post. (2013): n. page. Web. 18 Nov. 2013. <http://business.financialpost.com/2013/09/26/rogers-magazine-bundle-app/?__lsa=2318-f8d4>.