The increase in sales of Smartphone’s in the past five years has certainly hurt the Camera industry. However, we are now seeing a catastrophic end to the world of cameras that aren’t integrated into your phone. Nikon and Canon have seen a huge decrease in sales for both their digital and SLR (single-lens reflex) lines of cameras. There has been a 10-15% decrease in DSLR shipments worldwide as a result of this shift in technology. Ever since Sony developed a technology that greatly improved Smartphone cameras, allowing more exposure and better light quality, consumers have shifted to the more ‘practical’ camera phone. Canon and Nikon felt that the picture quality of a DLSR was enough of a point of difference to keep their market share. Unfortunately for them, a clear shift in preferences has occurred which has dramatically decreased demand on a global scale. Smartphone’s are paving the way for camera innovation through a variety of applications and social media connectivity. Furthermore, Smartphone’s seem to be increasing their camera quality on an annual basis as it poses as one of the main attractions for any potential consumers. As Apple states, “more photos are taken with the iPhone than any other camera.” With this, the end to the half century reign of digital and SLR cameras has come to an end.

Braga, Matthew. “Point, shoot, collapse: Why big camera companies are the next BlackBerry.” Financial Post. (2013): n. page. Web. 18 Nov. 2013. <http://business.financialpost.com/2013/10/05/point-shoot-collapse-why-big-camera-companies-are-the-next-blackberry/?__lsa=b623-b3bf>.

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