In response to the growing concern for personal well-being, new segments of health conscious consumers are popping up demanding greener, healthier products. Vega’s new SaviSeeds is an example of such a product. Recently as I was doing my grocery shopping, I came across a couple of these bags hanging at the end of the aisle. Its sleek packaging instantly caught my eye, and I had to stop to take a look.
Source: http://myvega.com/sites/myvega.com/files/shared/Saviseed-Grouping.jpg
The packaging included many keywords that health nuts love to hear: Omega-3s, antioxidants, protein, fiber, and – of course with Djokovic’s meteoric rise to the top of the tennis world after eliminating gluten from his diet – gluten-free. I did not end up buying the product, mostly because there were no free samples and impulse buys have never worked out for me. It did, however, peak my curiosity and lead me to their website where I learnt much more about SaviSeeds, Vega’s other products and the company as a whole.
Source: http://myvega.com/sites/myvega.com/files/u1/Bars-Family-Object.jpg
Vega offers added value to its products by making sure that its operations are as “green” as possible. As consumers become increasingly time-poor, Vega capitalizes on this by positioning themselves as healthy “on-the-go” meal replacements. The rising popularity of yoga and its accompanying lifestyle has also led consumers to become more health conscious.
As a student with a finite amount of time, especially around midterm season, I will definitely be picking up a packet for myself the next time I go to the grocery store.
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I have enjoyed the variety of topics and your opinions expressed in your posts! Great use of images and video to add interest. Have you considered trying embedded links in your post copy, rather than listing the links at the end of the article?
Keep up the good work.
One other note: remember to credit the sources of your images…