Surveying the Super Bowl

I know that this has probably brought up way too many times within the past week but I’ve decided to discuss about the Super owl commercials… yeah I know I should think of something original but when you’ve got something to work with that’s right in your face, why not take the chance to use it! But I’m not talking about a specific commercial, but the commercials for the Super Bowl in general in terms of STP (segmentation, targeting, and positioning). Its interesting to see how the companies segment people who watch the Super Bowl with the types of commercials they produce. With ads like this:

It seems as if the companies are trying to appeal to lazy couch potatoes of a specific gender….men. The other companies who produced commercials for this specific time included the likes of Audi, Bridgestone, Brisk, Budweiser, Chevrolet, Chrysler, Coca-cola, and Pepsi. All of which appeal to men who are apparently only interested in cars, drinks or snack foods. Its obvious that these companies have segmented and targeted this specific market and to finish their campaign off they positioned it in a time slot that the majority of men in North America are likely to see. These products should be readily available to almost every consumer in North America so the biggest problem for the companies now is to market them and with STP the commercial time slots for the Super Bowl have been the most sought-after times for American Television every year. To emphasize how important this time slot is, many companies place extra expenses into making a commercial to impress people just for that time slot and nowhere else. These commercials have become highly anticipated almost as much as the Super Bowl itself and tend to be innovative and funny, with a 30 second spot costing a company around $2.7 million.

To finish this post off I think I should end it with another $2.5+ million Super Bowl commercial: