Opportunities through Marketing

As you might have realized, I am fairly interested in video games and I have come across another interesting find concerning video games. Every week there is information or a trailer released to introduce a new game that is in production but this one trailer has garnered so much interest that there are already plans to make the game into a movie. And this is before the game is even released. For the majority of the games that have been converted into movies (e.g. resident evil, doom, etc.), the producers evaluate the popularity of the game through its sales before actually starting a project based on the video game. However the producers at the Sean Daniel Company and Union Entertainment have decided to create a movie from the game purely from the seeing the trailer for the game. And after seeing how the trailer marketed the game its understandable why they did:

The trailer for the game, named Dead Island, has such a theatrical feel to it that the producers have decided to make the movie similar to the trailer a-la memento style filming where scenes are shown in reverse chronological order. Currently Deep Silver, the company developing the Dead Island game, has not sold rights to the game to make a movie because the want to be sure that any movie made from the game is of a quality they are comfortable with. This trailer goes to show that marketing not only influences a company’s intended market but those outside of it. Furthermore this trailer had such a huge influence on the movie producers that they would consider presenting the film in a similar manner to the trailer. It goes to show that quality marketing is very effective or maybe even more so than marketing a product many times which could be very costly.