What Marketing is All About

Since our blog assignment requires us to post a blog about someone else’s blog outside of the classrom I did what came naturally to any student and google “marketing blog” and sure enough I found a perfect example with Micheal Fleischner’s The Marketing Blog at the top of the list (thank god for google). And while scrolling through his posts and found and interesting blog about the criteria that is requried for marketing to be considered “good marketing”. Even though it was subjective from the blog writer’s point of view, it provides a lot of insight into the possible objectives of what marketers are trying to accomplish or what they should be accomplishing. While reading through the criteria, it look to me like it was extremely tricky to achieve “good marketing” and is reinforced by one of his opening statements that it was easy to find bad marketing and challenging to find good marketing. The criteria is as follows:

1) Does the marketing speak to the target market or audience?

2) Does the marketing reasonate or appeal to the market?

3) Are the marketing campaigns timed properly

4) Create a dialogue and receive feedback from the audience

This criteria should apparently improve a company’s marketing results. Reading through the list it seems very similar to the communication process of sender, encoding, response and feedback. It also seems to follow the AIDA model for product promotion. Seeing that such guidelines are recommened and adhered to by marketers seemingly everywhere, the success of such a strategy should be consistently successful. This just goes to show how applicable the things we learn in comm 296 really are in the real world outside of school.