Starbucks Formula for Success

I never got into the trend of drinking coffee everyday as it slowly drains your money on something that becomes a necessity after awhile, also in the long run coffee is not very healthy for you. So then why would any rational person become a slave to coffee companies like Starbucks and Blendz for a cup of joe that gives a short term boost of energy and cause people to believe that they are dependent on the stuff. And while looking at Carina Ip’s blog, I realized that there was a marketing formula for such a success if one can see it from the big picture.

Obviously the biggest thing that sells the product for Starbucks is the branding, Starbucks is now a name synonymous with coffee, and not just any coffee, specialty coffee. But how did it get that power to be recognizable to almost everyone in more economically developed countries? Because of their customer service, their easily accessible locations, their quality product, and their efficient operations. There is almost a Starbucks every two or so blocks in an urban city making it extremely easy to find increasing the accessibility and exposure of the brand and product. Customers who purchase the product not only purchase the specialty coffee but they also purchase the happy and efficient customer service that makes customers return for more. And altogether it creates an extremely strong brand that has become the leader in its market of specialty coffee stores.

This doesn’t mean that I will start to become a loyal customer of Starbucks, but it is easy to see why someone would become so fond of something  that provides such features and the brand of Starbucks with its logo give the consumer the comfort of know that they will receive what they are expecting.