The Vancouver International Auto Show
The marketing for a motor vehicle can be a pretty big thing since buying a car is a pretty large and important investment to a person who makes a fairly average income. There are a lot of commercials that market cars for different brands but we know that since the purchase of a car is such a significant investment, one usually goes to a show room to personally see the vehicle and even test drive the car to see if it suits their needs. One way that Motor companies market their products is through an Automotive trades show, one specific local one is the Vancouver International Auto Show.
Having been to a Vancouver Auto Show before, it seems pretty bland because the majority of the vehicles you see are not the exotic and expensive ones that you only see in movies but the cars you see on the road everyday. And most of these everyday models are already on the road so there is really nothing new here. The true purpose of the Vancouver Auto Show is to provide what is essentially a large show room that exhibits many different cars from different motor companies. This allows consumers who are looking to buy a new car to immediately compare products from different companies with vehicles that target the same market.
An exhibit of the new Honda Civic
The Auto Show provides one place for motor companies to market their products along with providing information about the specifications and price of the product from an employee at each exhibit. This effectively centralizes all 4 P’s into one place, the only thing the Auto Show lacks is the ability to test drive the vehicle. So if you plan to go to the Auto Show expecting amazing cool things, like I did, you will be sorely disappointed. Maybe thats just what the child in me wants to see, exciting and new things but its actually a marketing scheme that really tries to target those looking to buy a car in the near future, not necessarily Auto enthusiasts as the name of the show suggests.
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