Craigslist the Marketing Phenomenon

Recently in my attempts to find my own used car to purchase, I turned to craigslist to look for a suitable vehicle that fits my needs at an affordable price. The thing about the website that surprised me the most is that there are so many different ads available and all the ads are categorized in a very easy and organized way. I can even narrow down my search parameters from all cars+trucks to just one specific car such as “Honda civic” and it would return results without any outliers that does not match my search.

Not only is the site convenient in that you can find practically anything, for most ads, all the information you need is given to you in a simple way where some even have pictures. While looking down the list you are given the name of the product and the price right away. This simple website allows sellers to provide all 4 P’s easily making it accessible to everyone and free to do. The product, price, and place and all be shown on the details of the ad while the site itself takes care of the promotion aspect since many internet users use craigslist to find products aside from retail stores. The advantage of using craigslist is that you can find the same products for cheaper albeit used making it a great deal for both parties involved. People can market everything from clothes, cars, houses, jobs, services, and even themselves on the “personals” section.

You can find almost anything on Craigslist

Craigslist has become the Ultimate self marketing tool in the information era, making use of the internet and its ability to connect people who otherwise wouldn’t interact with each other. It is a great example of how marketing has developed with improvements in technology making it simpler, faster and accessible.