My classmate Sadie Morgan explains the tactics and Strategies Anheuser –Beusch InBev is planning bring Budweiser to Brazil trying to make Bud be more global. She explains that AB InBev has used many tactics, such as sponsoring concerts and hiring influential Brazilians in order to promote their beer. Budweiser also plans on sponsoring the World Cup in 2014. Sadie explains the risks bud could have entering the global market because many beer drinkers tend to stay local but AB InBev plans on differentiating itself from the local brewers.
Sadie thinks that it will take much effort and money to globalize Budweiser but with right steps Bud can become a popular drink worldwide. She states that the company needs to develop a good team of representatives from each country to find away to meet the needs of each countries target market. They also need to find a way to get brand recognition.
I completely agree with Sadie’s opinion that it will take much work to globalize Budweiser but with the correct team it will happen. I also think that there is a huge risk for Budweiser to invest in globalization because they already do so well in North America. I think Budweiser just needs to play its cards correctly to prosper in the world beer market.