Apple’s supply chain is the reason why it does so well. Its ability to innovate and produce as one company has made it to where it is. As we all know Apple makes and sells in product in one whole system. They innovate by finding cheaper ways to operate. For example they wanted to have a green light turn one when the webcam is on, the issue was that it’s impossible to shine light through mental. Then they discovered a laser system that poked very small holes in the metal to have the light shine threw. Innovations like these allow Apple to prosper in its market. Its supply chain stays within the company for the most part and when it uses outside resources it plans in advance so it is completely in charge of the outside resourceThey use their large revenue to pay for large spaces in crates to ship that force other companies in the market to have to wait for Apple first. Things like this make Apple be able to have a higher control of the market. Finally, Apple’s retail stores give it the leading edge in supply chains by being able to track sales with ease. I think the way Apple controls everything with in its supply chain has made such a strong leader in the innovating technology market.
Categories