As the public turns more and more towards on-demand media, many media companies are struggling to find a way to replace the loss of advertisement revenue. So why is Disney not upset about their purchase of ESPN? According to the CFO of Disney, Jay Rasulo, “… 99.4% of sports events on TV are watched live.” This might help to explain how ESPN has grown into the economic giant it has; purchased in 1996 by Disney for $19 billion it is now valued at approximately $40 billion.
This is an excellent place to turn for solutions to the ever rising crisis of internet streaming and video recording, which are crushing the demand for advertisement space as it just is not as effective as it once was. The content ESPN shows is what gives it the capability it has. People do not want to watch the sports game an hour after it has played when people get around to uploading it online; people want to talk to their friends about the game and be able to wager on who will win. This sort of excitement would be near impossible to recreate in other areas of media, but may prove to be very valuable.
http://www.forbes.com/sites/kurtbadenhausen/2012/11/09/why-espn-is-the-worlds-most-valuable-media-property-and-worth-40-billion/









