Vine which started almost completely by accident has turned in to a multimillion dollar social medium. Vine has made a lot of individuals famous, and has helped entertain consumers for over a year, however, a lack of innovation has caused Vine to stay stagnant. However, Twitter has recently shut down vine. Twitter is planning on implementing the features that are in vine which mainly includes the 6 second videos which will be implemented in to vine.
Vine which initially exploded has been used much less frequently as time goes on. The social platform has an extremely small amount of traffic compared to when Vine first kicked off. However, competition from Instagram, snapchat, twitter, and YouTube has taken out the necessity that is the 7 second videos for vine.
These various other social mediums can incorporate these short 7 second videos, while providing a platform in which individuals can share much longer videos or pictures and text. Therefore, Vine becomes obsolete as consumers can look towards any of these alternatives.
In Andrea Atanacio’s blog “The Planet, Live” she discusses why Twitter decided to shut down vine. she makes very good points which I agree with that include that the celebrities of vine are switching to other social media platforms and Twitter wants to focus on their vision in the future as a live news platform. Live coverage of large events like the presidential election attract a lot of visitors to their website and Twitter wants to expand on this aspect in the future. I completely agree with Andrea on the point that because Twitter has shown decreasing profitability over the last two years and most of the users of vine have left that they should shut down Vine and focus on the future vision of twitter. Twitter is live and this is a large point of difference when compared to other social media platforms.
Vine does not have any significant points of parity when compared to its competitors which are the other social media outlets. In fact, there are restricted because they are only able to send out videos that are no longer then 7 seconds. This social media app has thrown in the towel as it could not move fast enough to differentiate itself from its competitors.
Twitter made an extremely smart move by shutting down Vine which is lacking behind its competitors. Twitter should use the features that were available in Vine to differentiate Twitter a little more from Consumers and they should focus on the future by expanding on their vision as a live platform which Andrea summarized very well.
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References:
Newton, Casey. “Why Vine Died.” The Verge. N.p., 28 Mar. 2016. Web. 14 Nov. 2016. <http://www.theverge.com/2016/10/28/13456208/why-vine-died-twitter-shutdown>.
Perez, Sarah, and Katie Roof. “Twitter Is Shutting Down Vine.” TechCrunch. N.p., 27 Nov. 2016. Web. 14 Nov. 2016. <https://techcrunch.com/2016/10/27/twitter-is-shutting-down-vine/>.