Image Source: https://www.tandemploy.com/en/coca-cola-blog-01-12-15/
In today’s world where social media and fast culture dominates every aspect of life companies must seize the attention of their audience within seconds and leave an impression that would invoke emotions. In the article, “What Under Armour and Coca-Cola are doing that every company should do today” the author Louis Hsieh analyses the up-and-coming marketing strategies to accommodate the 21st century. In his article, Hsieh uses brands that most of us are fairly familiar with such as Coca-Cola and Under Armour. He argues that by the use of social media and creative advertisements Coca-Cola encouraged their audience to click into their official website. The author also states the sportswear company Under Armour is able to distinguish itself from fierce competitors such as Nike and Adidas by the development of a free smartphone application that tracks a person’s calorie intake and exercise. The article is crafted with care and provides insight on the changes in the field of marketing to adapt to the newer generations and not fall out of the consumers’ favor.
Image Source: http://www.coca-colacompany.com/stories/online-social-media-principles
Coca Cola’s advertisements include elements of happiness and almost always invoke a feeling of thirst. In most of Coca Cola’s advertisements people are fatigued by work or sweating under the scorching sun the people then obtain a bottle of Coke and suddenly feel refreshed and nourished. The overall theme of Coca-Cola advertisements stays the same but the brand continues to come up with creative ideas to accustom to different demographics and events. The company will often take advantage of upcoming events such as the World Cup, highly anticipated movie release, and the Olympic games to promote their products. As well as have famous celebrities and athletes endorse their brand. All the above will be combined into an attention-grasping video and posted on social media.
Image Source: http://johnfahy.net/blog/2016/1/28/coca-colas-one-brand-strategy.html
Utilizing new and creative elements in the advertisements will be the future of marketing. Brands are already starting to rely on social media for most of their advertisement due to its extensive reach and relatively cheap cost. Having the ability to capture the audience’s attention within the first few seconds of the video is extremely crucial on social media to the audience’s tendency to keep scrolling down the new feed as soon as they feel slightly bored. Brands should not only include celebrities and upcoming events to captivate consumers. Companies should also include more creative editing and humorous elements to captivate their audiences. These new elements can be seen thought upcoming channels such as independent creators on YouTube.
Word Count: 415