The video below demonstrates RIM’s recent marketing strategy to reposition it’s products to become a social device instead of just a strong business phone, which has been Blackberry’s key image earlier in this past decade. https://www.youtube.com/watch?v=pX5YsU8sir4 However, according to this Globe and Mail article, Research in Motion clearly needs to rethink it’s marketing strategy to survive. … Continue reading BLOG 2 | “RIM still thinks Marketing is Advertising”