Sony shares have dropped to levels not seen since the recession; going from one disaster to another the company, from the iPhone seizing the mobile phone market and the dismal sales of their PS3. Sony is in the market of mobile phones but as my classmate Samantha Yam mentioned in her blog post, they only had a partnership with Sony Ericsson, not actually controlling the mobile company; the recent 1.5 billion dollar merger is expected to give Sony more control and presence in the mobile phone market.
However, unlike Samantha I did know previously that Sony was a separate venture from Ericsson and I think that this new level of control will allow Sony to develop products that truelly have a chance of competing with bigger names in the industry like Samsung. The idea that they would be competing with Apple does seem out of reach at the moment; the iPhone runs of its very own iOS custom built for the phone with integrated compatibility across all of Apple’s products while Sony builds their phones around Googles Android operating system. I think Sony does have a long way to go before they can begin competing with Apple but if they can start creating innovative products again as well as integrating the new phones with Sony’s current offerings like TV’s and computers the company stands a chance of regaining its role as a global tech leader.
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Netflix has taken a lot of heat in the past few months over mistakes made in the companies direction, from increasing the price to the introduction of the ill-fated Quickster. Nevertheless, this dot-com company has seen great success through its establishment in 1997 and turning its first profit, $6.5 million, in the 2003 fiscal year. The companies Marc Randolph, Reed Hastings and Mitch Lowe have demonstrated all four elements of entrepreneurial success in their Netflix venture.