A few days ago I was alerted to a new product by Adweek’s and “the logo smith’s” blog of a new perfume. While this premium $62USD product has many of the same traits of any other perfume marketing campaign, it’s product simply has no scent – it is just distilled water.
The tag line for the Helvetica is ” The scent of nothing”. The new product is aiming to be an ultimate gag gift. For your $62.00 you will all of the following
- Numbered limited edition
- 24k gold printing on bottle
- Typeset in Helvetica Bold
- Letterpressed exterior packaging
- Contains 2 oz of distilled water
- Shipped ready for gifting
The perfume industry has appeared over the top with their advertising campains for some time now, making it ripe for a good gag. The company making Helvetica has even made a tumblr page featuring real ads of real perfume which they appropriately name “gutsandgloryandus”. The ads can seem so crazy that you may think they are actually parodies. However some searching confirmed otherwise.
sources:
http://www.adweek.com/adfreak/helvetica-perfume-those-who-dare-be-same-154176