Features and…
December 3rd, 2010 • marketing (296)
In response to Evan Standerwick’s comment:
Also, even though the samsung Galaxy S has all the same features for the most part, I dont think that the perceived value is the same as the iPhone. It appears to be another copy of the iPhone.
It is important to remember that the specific functionality of the device is only one dimension upon which people base their decisions/attitudes. You also need to look at the user experience, the quality, the post-purchase support, reliability, brand equity, exclusivity, originality, availability of add-ons/accessories, and about a million other criteria that people base their decisions on. Add into that mix other influences on the decision making process: social factors (reference groups, family), psychological factors (attitudes, lifestyle), situational factors (maybe to a lesser extent), and the marketing mix. These are not typically well represented on spec-sheets.
Consider all of these factors and I am sure you’ll see that, to the typical customer, these devices are more different than you might think.