A quick addition to my last post, my boyfriend found this spoof on youtube of the Old Spice ad.
To me, this just further proves the point that interesting and FUNNY advertising easily picks up in popularity. Typically, when some group makes fun of another, it is not viewed as a good thing. That being said, in marketing this seems to not necessarily be the case. When this spoof gets passed around the internet, it will only increase Old Spice’s exposure as it evokes the viewers’ memory of the original commercial, reaching into their right brain and (hopefully) concreting loyalty. Worked for me!