For those of you who don’t already know, McDonald’s has their FREE COFFEE promotion on right now! I have been taking full advantage over the past week gulping down one large coffee a day, and I plan to do so until the end-date of November 28th.
The promotion is smart. Coffee has a fairly low input cost so the huge company can clearly afford to give out the free samples. It’s good in two ways: 1. Plenty of people will buy other McDonald’s food items while they stop by to pick up a free drink, so I imagne that will make up for any potential losses the actual coffee costs; and 2. McDonald’s coffee is actually pretty decent but most people don’t think of them that way, so this is a good way of generating interest in their coffee products for the future.
All I know is the coffee is good and free, so I will be heavily caffeinated for at least the next week 🙂