Monthly Archives: October 2010

In a value-based era of marketing like today, this is exactly the type of commercial you should expect to see. Don’t buy just because. Don’t buy for someone else. Don’t buy just anywhere. Buy because you want to; buy for … Continue reading →

37signals is a small (though they would argue that they’re simply suitably sized) software company that I came across on one of my favourite blogs Uncrate. The couple guys who run this company are truly entrepreneurial geniuses (they they would … Continue reading →

Don Draper never does anything inside the box. When asked to rework and re-popularize the wheel he prepares a presentation that not only revolutionizes the concept of technological fads, but also brings us a genuine and relatable message about advertising. … Continue reading →

Well, they’ve officially done it. My life is now officially filled with Unilever, Dove and Madmen. I’ve been hooked on this show for a while, but in the most recent season, Madmen has been accompanied by a unique campaign of … Continue reading →