Don Draper never does anything inside the box. When asked to rework and re-popularize the wheel he prepares a presentation that not only revolutionizes the concept of technological fads, but also brings us a genuine and relatable message about advertising. His words of wisdom begin saying that technology is merely an initial attractive flash and doesn’t sustain for too long. What really sustains in a customer’s mind is sentiment, and even moreso if they connect that sentiment with your product. Of course, in our society hooked on gadgets and material things, we love that initial flash of ‘new,’ but that only gives us so much…what we really need, says Don, is nostalgia–something that tours you through time to the memories that matter most to you. If every company could tie nostalgia into their product like Don ties it into the carousel, I think our world would be a much more fulfilled place–plus alot more products would be sold. This is one of my favourate scenes of all time and surely the best sales pitch of the AMC series ‘Madmen.’ Between the brilliant delivery, admirable morals, marketing techniques and, of course, the ad itself, this clip exemplifies anything and everything that’s good about marketing. Once again, I’m amazed by the one and only Don Draper. And if you haven’t yet had the chance to get to know Don, you still have time to catch up to the current episodes of season 6. Trust me, it’s worth it.