In a value-based era of marketing like today, this is exactly the type of commercial you should expect to see. Don’t buy just because. Don’t buy for someone else. Don’t buy just anywhere. Buy because you want to; buy for yourself; and buy from us. That right there is the major difference between an old fashioned sales-based era and today. And that is exactly what Burger King has set out to accomplish and succeeded with this 30 second commercial. They’ve even done it with a hilarious twist — though the sense of humor is admittedly odd. 
The ad is entertaining and all, however it’s the tagline at the end that really did it for me:
“How you’d impress your date, if your date were you.”
In the end it’s all about you. And through this ad Burger King is letting you know that they agree.
On a side note, this peculiar commercial comes from a great little ad agency called Zig. Zig is based out of Toronto and Chicago and represents a number of notable companies such as Unilever, Molson and Ikea for starters. Just recently Zig is moving on, growing up and remodelling. Under new management, Zig will be merged with CP+B Canada and dropping it’s former name. Hopefully this change only adds to Zig’s legacy and we’ll surely be waiting to see what cooky commercials they come up with next. Check out the hyperlinks for company info.