If you had the chance to watch this ad or see it live on TV, you’d understand where the animal rights activists are coming from with regards to their recent disapproval of Bundaberg Rum. Exploding the beloved Australian reptile surely isn’t an acceptable solution to a golfer’s ‘unfavourable lie,’ but who really takes liquor ads seriously?
Anyhow, Bundaberg put out an apologetic commercial in order to make ammends for their mistreatment of crocs. The apology can be seen here on Devour. However, as you can see, this apology isn’t quite as righteous or sincere as those animal activivists would probably have hoped for…
So Bundaberg sent out this second apology, again with the typical sincerity you would expect from a liquor company. Evidently Bundaberg knows its target demographic fairly well and doesn’t give a shit what those animal rights people think about them… Some controversy surely is not the worst thing that could have happened to them, or any company for that matter. They’ve taken a stand, clearly picked their side and dealt with their opposition accordingly. Whether the ‘apologies’ had a calming effect on their complainers, I’m sure the rum drinkers got a good kick out of it all.