Talk about a target market. Surely we’ve seen some crafty commercials from Axe in the past, but this one just blew me away.
Axe has shown it’s commitment to the young male sector through dozens of advertising campaigns, each one utilizing hotter and more scantly clad girls than the last. The ads are usually provocative and have undoubtedly had a strong effect on their sales, giving them a huge influence on the male body maintenance market. The ad campaigns with sexy girls are definitely effective, but the truth is they’re not much different than soft-core porn.
That is, until I saw the commercial for the Axe-Detailer. I was hysterical. It was just as provocative as the rest, but this time far wittier. The blatant double-entendre was, in my opinion, an incredibly clever trick and surely took the attention of every viewer, young and old–just as the product is intended to work for as claimed in the ad.
This commercial was surely one of the ballsiest (intended?) I’ve seen to date, and is a step in the right direction for the persistent Axe campaign, creating a huge advantage over competitors who definitely don’t endeavor in the same extremity as Axe. As I was in need of a loufa, of course I went out to buy the detailer and so far I’ve been quite content.
