Nov
27
Surprises about Black Friday
Posted by: deanbillings | November 27, 2012 | Leave a Comment
Personally, my Black Friday wasn’t as exciting as a Wal-Mart stampede, but Online sales during the Black Friday weekend topped $1B, showing incredible growth – a 26% growth year over year. This is during a period where overall Black Friday sales overall of $11.2B fell 1.8%. The two overriding stories from Black Friday are as […]
Nov
25
Marketing Tips from Barack Obama
Posted by: deanbillings | November 25, 2012 | Leave a Comment
The final weeks of the US presidential campaign pulled out all the stops. Brilliant advertisements in every form of video available targeted made for every voter segment. The Obama team’s internet presence, again, was far superior to the republicans who put the ‘Old’ in GOP. Here are some the best strategies displayed in the Obama […]
Nov
18
How to avoid (some) privacy issues
Posted by: deanbillings | November 18, 2012 | Leave a Comment
Internet marketing often raises significantly privacy issues. Facebook routinely receives negative press for the amount of information it collects and sells to advertisers. Facebook users repeatedly get denied jobs or even communion, for things they post online. Stories such as the FBI’s use of email monitoring of affairs of high-ranking officials or the issues involving […]
Nov
13
How to automate social media?
Posted by: deanbillings | November 13, 2012 | Leave a Comment
I’m not exactly lazy but I do like to conserve effort wherever possible. Okay, I’m a little bit lazy. I have always been fascinated with the concept of bots such as those in homes, the military, Google cars, and online gaming. In a recent article, Jeremiah Owyang of the Alimeter group described several growing categories […]
Nov
11
How to increase awareness
Posted by: deanbillings | November 11, 2012 | Leave a Comment
Consumers cannot purchase your products if they don’t know they exist. This is a key issue for any marketer including my class project client, the Toronto Rock. It’s an even more concerning issue for the abandoned entrepreneurial ideas I’ve ever flirted with, since far more new businesses fail due to lack of demand than because […]
Nov
5
My thoughts on Larry Weber’s Marketing to the Social Web
Posted by: deanbillings | November 5, 2012 | Leave a Comment
I recently reviewed Larry Weber’s Marketing to the Social Web. It’s a bit unfair for me to harshly criticize a book that is now five years old, which is ancient history in terms of social media technology. So while the book is highly cited, the content seems somewhat obvious and not highly controversial. However, I […]