Groupon

September 21st, 2011 • Uncategorized

I didn’t know about Groupon before I was introduced to it in my marketing class. It was one of the options we can choose from to research on. The idea of Groupon is very new to me, the way they make money and does their advertising is so different from most businesses. On its website, it tells us how Groupon make money, “Quite simply, we only make money if you do. When you work with Groupon, you’re investing only in the customers Groupon actually brings in. We keep a portion of the revenue from each Groupon sold and send you the rest.” This makes the customers feel like Groupon is part of them because Groupon only makes money when customers get discounts(make money). The idea of such a way of making money is very creative and unique. Also, Groupon does not have any classified advertising like the majority of companies, “Groupon collects personal information from willing consumers and then contacts only those consumers, primarily by daily email, who may possibly be interested in a particular product or service.”. The media such as Wall Street Journal, The Times, Washington Post..etc, have news articles about Groupon, therefore, this could be one of Groupon’s marketing strategy, as using the media to advertise its website and its coupons.

Reference to: http://vouchercodes.ca/bargains/groupon-canada/

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