Friend Request From Your Unborn Child
November 30th, 2011 • Uncategorized
Many companies have used the internet to advertise their products. There is one example I found on ADWEEK that I think is very interesting. Olla, a Brazilian company that produces condoms created a facebook ad campaign. The company sent out facebook friend requests to men from their “potential future babies”, when they accept the friend request, there’s a link on the baby’s wall to the company’s website. “Olla condoms has discovered that responsibility can be more effective than the threat of hideous disease.” I would say this is innovative, maybe a bit creepy. However, this doesn’t cost as much as other ads, it probably just need to hire many people to send out many friend requests. I also think this ad campaign is effective because if I was a guy I would be scared to not use condoms/have babies and the first condom brand I’d think of when I have the thoughts of “potential future babies” would be Olla.
Here’s a video of their campaign:
