Have YOU got the Bieber Fever?
This is a comment to a fellow classmate’s blog post.
Unlike Caleb, I don’t listen to the radio much. Although I cannot definitively say that the radio stations have never played any of Justin Bieber’s songs, I know that they are conscious of the percentage of their listeners who are die-hard Bieber fans.
The main target market of radio stations like Virgin Radio and The Beat that play mainstream pop/dance music is adults in their 20s and 30s, not so much teenage girls still in puberty crushing on Bieber. The stations offer prizes that are more geared toward adults such as a new car, a free trip for two to Mexico and a change to get your credit card bills fully paid. I can understand why they might not (that is, if they don’t) play his songs because as much as teenage girls love Bieber, not too many adults are crazy about his music.
To satisfy their listeners who have intense Bieber Fever, however, the stations have given away free concert tickets and pre-screening tickets to his new movie, “Never Say Never”.
I admit that some of his songs are catchy, that he has talent and that he has the potential to become one of the greatest artists, but I’m no Bieber fan and these freebies don’t excite me at all. From the radio stations’ perspective, though, their approach to attract or retain the Bieber fans is a good one without upsetting or losing their main target market.
