Microsoft is planning on coming out with a new, cheaper smartphone that costs approximately $135 US dollars. The Lumia 535 has the appeal of any other high-end Microsoft phone with two SIM slots, Windows Phone 8.1, Skype video calls, Office apps, a quad core 1.2GHz Snapdragon 400 processor, 512MB of RAM, 8GB of built in storage, and a virtual assistant similar to Apple’s Siri. The phone is going to have a 5-inch screen, a 5 megapixel front and rear facing camera, as well as a low price that targets a new, cost sensitive audience

In an effort to expand into a new customer segment worldwide with cheaper phones, Microsoft has cut manufacturing costs. Production costs are minimized with touch screen camera and control buttons, instead of the typical physical buttons on the frame.

I believe that Microsoft is wise to expand into a larger customer segment. The phone they have created is highly competitive, has amazing value, and is an impressive option for anyone looking for a functional phone that is on the cheaper side. Not only are they catering to their more affluent customers with their regular devices, but they are now delving in to new waters and expanding their horizons into a less wealthy customer segment. By doing so, Microsoft will broaden their brand name to different parts of the world that they could not previously reach with their moderate to expensive pricing. I predict that Microsoft’s net worth will grow with the release of The Lumia 535, expected to come out at the end of November.

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