HootSuite certification – 5%
Complete the HootSuite certification course and submit a screenshot of completion.
NB: For students who have HS certification, please submit a short paper (800 words) with practical guidance of how HS can be used for their client in monitoring, publishing and analytics.
Due Jan 27, 9.30 a.m.
Social media professional portfolio – 20%
Create and develop a professional portfolio. The portfolio must include, as a minimum, an up to date LinkedIn profile page. Two-stage assignment:
- Social media audit: Current self-audit and proposal for improvement during course (max 2 pages) – formative feedback but not graded. Due Feb 10, 9.30 a.m.
- Social media portfolio: Create/develop professional social media portfolio. Due March 10, 9.30 a.m.
Social media in-class presentations – 15%
Students will work in pairs to prepare a 10 minute in-class presentation on best practice use of social media, based on a theme.
Applied client project: Content and community – 50%
Students will work in groups, bringing together Sauder and Journalism students, on a social media project for a client. This collaborative project is intended to be a practical, hands-on exploration and implementation of what we’ve covered throughout the course.
Project breakdown:
- Discovery: Assessment of needs and proposal (including an assessment of suitable HS Pro plugins) – 10%. Due Jan 27 9.30 a.m.
- Analysis: Outline and scope of work (including evidence of significant research), assigned to individual team members – 20%. Due Feb 24, 9.30 a.m.
- Deploy and learn: Provide plan to client to test/implement/assess and aid in execution. Assessment of results and recommendations – 20%. Due March 31, 9.30 a.m.
Reflection report: – 10%
A two page reflection on the course and project – 10% (individual grade). Due April 7, 9.30 a.m.