Week 1:

• Introduction and Chapter One from Tell Everyone.
• From social to sale, Vision Critical 2013 whitepaper.
• 8 Key Takeaways about Social Media and News, Pew Research Journalism Project

Week 2:

• Chapters Two and Three from Tell Everyone
• The Psychology of Sharing – New York Times
• 13 Ways to Make Something Go Viral – Jonah Peretti
• What’s Your Animal Personality Type? – Buzzfeed
• Myers-Briggs test (free)

Additional resources:

• Getting started with Facebook for journalists – Knight Digital Media Center, Berkeley
• Twitter for journalists – Knight Digital Media Center, Berkeley

Week 3:

• Introduction to Developing a Social Media Strategy –  for Cambridge Nonprofit Organizations
• Six social media strategy templates to save you hours of work, Hootsuite blog, (Dec 2014)
• A Step-by-Step Guide to Creating a Social Media Strategy, Hootsuite (Jan 2014)
• Chapter Eight, Tell Everyone

Week 4:

• Metrics, metrics everywhere: how to measure the impact of journalism , Jonathan Stray, Nieman Journalism Lab, August 17, 2012.
• The Social Media ROI Cookbook, Altimeter, July 2012

Week 5:

• Chapters Four and Six, Tell Everyone
• The updated guide to Storify for journalists, Kelly Fincham

Week 6:

• Six steps to a killer Linkedin profile, Rachel Gillett, Forbes, April 2, 2014
• 10 LinkedIn Tips for Journalists – Journalism.co.uk
• Personal Branding for Journalists, Robin J Phillips, Journalist at Reynolds Center for Business Journalism at Arizona State University, June 14, 2011
• Video: Social media – personal versus professional, BBC College of Journalism (3’15”)

Week 9:

• Chapter Seven, Tell Everyone
• American Society of News Editors, 10 Best Practices for Social Media
• Networked Privacy, danah boyd, PDF 2011 (10 minute video)
• Chapter 8: Ethics and the Code of Conduct, in Social Media for Journalists, Megan Knight and Clare Cook

Week 10:

• How to improve your Facebook Engagement using controlled experiments. Social Media Examiner, Nov 2013
• Why the World’s Most Perfect News Tweet Is Kind of Boring, The Atlantic, June 10 2012

Week 11:

• Chapter Nine, Tell Everyone
• New York Times Innovation Report, (PDF), Section 1:Discovery and 2: Promotion, pp. 27 – 48
• The Permanent Disruption of Social Media, Stanford Social Innovation Review, Winter 2013

Week 12:

• Social media editors in Canadian newsrooms describe integration, unique challenges, Tim Currie, J-Source.ca
• Video: Strategy of the BBC’s social media news team, BBC College of Journalism, (7’06”)