Tesco Virtual Supermarket In A Subway Station

Have you ever heard about virtual supermarket?  In August 2011,Tesco Homeplus in South Korea opened the world’s first virtual store in the Seoul subway to help time-pressed commuters shop on the go using their smartphones. How does this virtual store work? Firstly,  a large, wall-length billboard was installed in the station, designed to look like a series of supermarket shelves and displaying images and prices of a range of  over 500 of the most popular products with bar codes which customers can scan using the Homeplus app on their smartphones . After the web transaction is completed, the products are delivered right to their doorstep.  “Korean is the second hard working people in the world,for them, grocery shopping once a week is a dreaded task.”  Therefore, Tesco came out with this brilliant idea to sell their products. This strategy makes productive use of commuters’ waiting time, while simultaneously saving shoppers time spent going to the supermarket.

Does this idea sound cool? The answer is definitely yes! I feel very tired after school or work, and I don’t feel like doing anything. How amazing it will be if the products are delivered to my place when I get home.

Reference:

http://www.tescoplc.com/index.asp?pageid=17&newsid=345