Last weekend, I went grocery shopping with my friend at Safeway.  I saw some white chocolate with almond, and I really wanted them. However, I hesitated to buy it because it’s a private-label brand by Safeway which I have rarely purchased any product from this brand. And I checked other chocolate brands which I am familiar with such as Cadbury, Lindt, Kinder and Nestle etc…Unfortunately, I couldn’t find any other white chocolate with almond. Well, the Safeway brand chocolate is not expensive and I took the “risk” and brought it.

And my friend also had the similar experience. When she looked for some bread for breakfast, she couldn’t make up her mind in terms of the price and brand. I suggested her to buy Safeway brand’s bread because it’s cheaper than other. What she said was “no, Safeway bread doesn’t taste good”. But she never eat any pieces of Safeway bread, she just get the feeling that Safeway bread isn’t good compared to other which brand mainly make baking products.

Have you ever had the similar feeling that private-label product isn’t good? But what are the reasons?

In my opinion, the reason why I hesitated to buy the white chocolate by Safeway because i think Safeway is not professional to make goods, it is just a grocery store which suppose to sell products instead of making goods.Safeway is actually making many different types of goods, drinks, baking products, cleaning products almost everything. Don’t you think such a company had no specialization;therefore, the products are not good as other which mainly produce some types of goods?

But do you know what comes out when I brought the white chocolate by Safeway private brand? It taste very good and the price is cheap compared to other famous chocolate brand. I will definitely buy it again and recommend it to my friends!