Student Price card, also known as SPC card , is a student loyalty discount program in Canada and the USA, offering discounts and deals on items such as fashion, food, shoes, and travel and more.Students show their SPC Card at participating locations to receive instant savings every time they shop. Offers vary by participating partner locations. Most stores offer 10% discount such as ALDO shoes, Club Monaco, Little Burgundy, American Eagle Outfitters, Family Pizza etc.

Will this student loyalty discount program influence your purchase behavior?

Let me tell you a story about my friend,Ci. Last Friday, we went shopping together. We stopped by Forever 21,  an American chain of clothing retailers which is participating partner of this student discount program. Its promotion policy is getting 10% off only when you purchase 40 dollars or above. What we each want to purchase is less than 40 dollars but add them up is above 40 dollars, and we decide pay together. For other people, they may just buy more goods to get that discount which generate higher sales for the company. And my friend told me that she will always purchase goods at those participating partner even though sometime she did not really save a lot money. She is totally get influenced by this student loyalty discount program.

I think SPC card program is a good promotion to attract young customers, it may even encourage these customers become loyal customers of a company. In long term, it benefits a company a lot.