As we all know, if enterprises want to gain competitive advantages in the fierce competition,to win trust from customer and firm market position, they must first set up their brand. Across the world, international famous brand always is not lack of buyer because their good public praise and market brand reputation.Today, many international famous enterprises have done very perfect on their brand setting building, but for the small businesses how to set up  their brand and get social acceptance ?There are three main points must be emphasized.

Brand positioning 

For the small businesses if we want they in a short period of time to formed a unique customer they must set up their own brand. But how to set up the brand? To answer this question we must first understand the concept of the brand is the product itself . So before to set up the brand the business people need to ask themselves three “WWW” which is What is it ? How was it ? Why it is? For any companies they all pay attention to customers, when they set up the brand they need to throng this brand to tell customers what is this product ? how to use this product? and why do customers choose this product ?Of course, at the back of each product there will be hundreds of advantage,we can not use all the advantages to put in our brand ,we only need choose one of the advantages as a selling point . For the brand we must let customers to know our products not only meet your needs more satisfy your desires. At the same time clear enterprise’s advantages and disadvantage,this can make us more accurate positioning foster strengths and circumvent weaknesses.

Brand design

When you see a white tick your mind will quickly relate to Nike; When you see a yellow “M” you always easy to think of McDonald’s.This is the power of a brand as well as the value of the brand.Ideas that attract brand customers and build brand franchises. Ideas that create brand and marketplace dominance in consumer’s mind. Designation, Logo and Slogan are all play the key role for brand design so we need in view of the consumer groups to shape the brand.At the first use the novel name and unique logo can let customers to shine at the moment  then use a simple slogan to deepen customer impression.

Brand promotion 

Nowadays,the new company wants to outshine others in the market competition have to seek multi-channel promotional that’s mean we need a lot of advertisements.For the small business they maybe do not have a large amount of money in advertising their goods.In my view , the money can buy best place to post ads but they can not buy the innovation.We can not make our promotion blindly, every goods was products the company already know which group of people want to buy it so at the first we should spend more energy in this consumer group then we need to know who is our potential consumer group. When we know our consumers very well we can know where are we supposed to promote.