According to the “Information Week”, Disney is launching a Social Media Site, where people will be able to leave their photographs and videos made in Disneyland. It is an effective and efficient way for the company to connect with the people. The only costs required for this website are for the creation and maintenance of the site, where the site management team will be able to check and censor inappropriate videos and photos, and will make decisions on what should be posted on the website. The benefit of having this site is that Disney will gain a greater with its customers. People, in general, believe more to the information provided to them by someone who is like them and already have an experience in that field (interpersonal communication) rather than to the information provided by the company, which wants the customers to acquire its product. Using this indirect person-to-person communication via photographs and home-made videos, Disneyland will gain more trust and popularity from the regular people. Creating such website is a great financial tactics to connect to the people and acquire more customers because of its efficiency and effectiveness.
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http://www.informationweek.com/news/security/privacy/showArticle.jhtml?articleID=227500627