According to “Latest Gadgets” website, YouTube is launching a new free service – movies for free. From https://www.youtube.com/movies, the movies range from action and adventure to Bollywood, from romance to science fiction. Considering the fact that YouTube is the most famous video portal in the world, this new service will be really popular soon. Although its limitation is that it shows only the old and unpopular movies, which can affect its popularity. But according to the “Latest Gadgets”, YouTube is also considering to launch a Pay-Per-View service, which will offer one to watch the newest blockbusters on the website. Therefore, the free movie service can be considered as an effective and efficient way of promotion and testing of the new PPV idea, because the rights to show the old movies can be bought for a low price from the right-holder. It is somewhat analogous to the new service which Disneyland is offering – its visitors uploading their photos from Disneyland to the Disney-created webpage and sharing their experience with the public – the strategy which will not only promote Disneyland, but also bring the company closer to its customers.
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