Pollution vs. Pollution
Is that a thunderstorm I hear? A chainsaw? A baby crying? No, my buddy just grabbed some Sun Chips.
The snack giant, Frito-Lay, has spent several years finding and testing biodegradable material to replace the non-degradable packaging. They have created the world’s first 100% biodegradable chip bag.
However, that is not what they are now known for. Their bags have become notorious for being unbelievably deafening and I speak with only a hint of sarcasm here.
Since being implemented in January, sales of Sun Chips have dropped each month. When i first read this article I was in disbelief and shock when i read that customers were making noise complaints to PepsiCo (owner of Frito-Lay) and the sales were actually falling. After further investigation, through various videos, I realized how noisy the packaging actually is. Although I agree with the general public, I find it somewhat disappointing that we are willing to sacrifice, in essence, a healthier planet for temporary noise pollution.
Many videos have been posted on the internet demonstrating the severity of the bag’s noise. Companies in the present and future have to be extremely careful with products they present to the public. Any small mistake could spread instantly and cause the company a fortune.
Source:
http://online.wsj.com/article/SB10001424052748703843804575534182403878708.html?mod=WSJ_hp_mostpop_read#