{"id":118,"date":"2013-02-08T22:20:40","date_gmt":"2013-02-09T05:20:40","guid":{"rendered":"https:\/\/blogs.ubc.ca\/derekdodd\/?p=118"},"modified":"2013-02-08T22:20:40","modified_gmt":"2013-02-09T05:20:40","slug":"budweiser-does-it-again","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/derekdodd\/2013\/02\/08\/budweiser-does-it-again\/","title":{"rendered":"Budweiser Does It Again"},"content":{"rendered":"<p>Super Bowl commercials are arguably the most highly anticipated marketing materials that some companies produce, and none seem to stand out more than Budweiser. I believe they did a fantastic job at utilizing their one-minute of airtime this year by delivering a non-conventional ad for a beer company.<\/p>\n<p>This year\u2019s commercial, titled \u201cBrotherhood,\u201d was based on one of Budweiser\u2019s key identifiers, the Budweiser Clydesdales. It depicted a story of a farmer raising a young foal from birth and their close-knit journey throughout the foal\u2019s life. Later, the farmer decides to sell the foal to Budweiser, but he soon seems lost without his friend. Three years later, he becomes aware that the Budweiser Clydesdales are coming to Chicago, assumedly nearby, and he travels to Chicago and is fortunate enough to be reunited with his lost friend.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/o2prAccclXs\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/center><center><\/center><center><\/p>\n<p style=\"text-align: left;\">I believe this commercial really stands out from a marketing perspective for two reasons. First of all, not many advertisements are able to tell a significant story, especially not many this developed and emotional. This ad appeals to a much wider demographic because of this, and Budweiser is still able to achieve the brand and product placement it desires. In addition, at the end of the commercial there was a \u201ccall of action\u201d when it asked the audience to \u201chelp name the baby Clydesdale seen in this commercial\u201d via Twitter. Not only does this effective utilization of social media allow Budweiser to more effectively target the younger demographic, it also makes the advertisement have a more lasting impression on the consumer as many would be naturally curious about what the young horse would end up being called.<\/p>\n<p style=\"text-align: left;\">Budweiser spent north of $7-million on their commercial, but I believe they made most of it.<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.examiner.com\/article\/2013-super-bowl-commercials-the-best-budweiser-the-bad-and-the-worst\">Source for Super Bowl commercial pricing.<\/a><\/p>\n<p><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl commercials are arguably the most highly anticipated marketing materials that some companies produce, and none seem to stand out more than Budweiser. I believe they did a fantastic job at utilizing their one-minute of airtime this year by &hellip; <a href=\"https:\/\/blogs.ubc.ca\/derekdodd\/2013\/02\/08\/budweiser-does-it-again\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8968,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/users\/8968"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/posts\/118\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/derekdodd\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}