http://www.bbc.co.uk/news/business-15220895

Microsoft Skype deal gets green light in Europe

Microsoft decision to purchased Skype was allowed to run smoothly as they get a major approve from the European Commission.  The deal first surfaced the business world in the month of May this year. The equilibrium price decided was at $8.5 billion; stated by European Commission this deal would not highly effect the already competitor filled market such as Google. This is to date, Microsoft’s biggest takeover, with Skype already having over 650 million global users.

This is a smart move by Microsoft in my perspective. The trend of video calling is starting to pick up, as oppose to the traditional text conversation; as MSN’s popularity began to fade, Skype’s rose. With the purchase Microsoft is now able to combine the best of both worlds providing their consumers with many more options, from texts, to video, and even phoning. Not only does this promote Skype but also Microsoft will be receiving a lot more attention from users and leaders alike for it’s new communication methods. Microsoft now can sink into different markets with Skype such handheld electronics, computer – phone alternative matching up to competitors like Apple in their face time function.